If you see that a particular campaign isn’t performing as expected, you can lower your CPC bid (we recommend doing this in cent increments). However, you will find a point at which lowering your bid can result in lower ROI because it is not longer getting impressions or impressions on the right sites, so you may need to adjust back up from here to hit your optimal CPC.
Lots of partners look at the CPA (the Cost Per Action) as the bottom line. If you need to lower your CPA, lowering your CPC is the most direct method. The other key method is to look at Conversions or CPA on individual sites and perform exclusions of sites that drastically underperform. With these methods you will immediately reduce the cost you pay for each conversion improving your ROI.
If you have any difficulties meeting your goals, please contact Spoutable Support.