From the My Spoutable Track dashboard, you can view the following metrics by date and campaign:
- Ad Impressions - the number of times the ad has appeared in a Spoutable unit
- Clicks - the number of times an ad has been clicked in a Spoutable Unit
- CTR - clicks per unit impression
- Conversions - number of conversions (You must have Conversion Tracking implemented to see this metric)
- Spend - funds spent
To access your Track dashboard, click the Track tab in My Spoutable.
For a more detailed breakdown by creative and site, click the Email Detailed CSV link to have a report emailed to you. This report includes the metrics above as well as the following:
- Date
- Creative ID - unique ID of each of your ad/copy combinations
- Campaign Name
- Ad Title - copy that appears on the ad
- Site ID - unique publisher ID
- Profile - audience being targeted by the creative
- Caption - short text that appears on the ad in addition to the copy
- Click URL - ad destination URL
- Image URL - link to the image being used on the creative
Related Articles:
Can I enable conversion tracking for my campaign?